Discover Puerto Rico
Overview Digital campaign created for the UK, Spain and other international markets to showcase a more emotional and human side of Puerto Rico across social, web, display and interactive formats. Brief Develop a campaign that stood apart from traditional travel advertising by creating a warmer, more personal visual experience. Approach I developed the visual concept and designed the campaign across social, web, display and interactive formats. From imagery selection and layout to typography, motion and interaction, I created a flexible visual system that balanced bold storytelling with a consistent experience across every format. My Role Visual concept development, visual design, art direction, imagery selection, layout design, interactive ad design, prototyping, motion design and digital campaign rollout.