Ras Al Khaimah – The Beautiful Surprise
Overview Campaign concept created for Ras Al Khaimah and the German travel market, built around the idea of rediscovering the excitement of travelling into the unknown. Brief Develop a campaign that encouraged travellers to embrace curiosity and rediscover the feeling of adventure. Approach I created the visual concept around the idea of mystery, using limited views, cinematic imagery and bold typography to encourage curiosity rather than reveal everything at once. The campaign was designed to make discovery feel like part of the journey. My Role Creative concept development, art direction, visual design, campaign identity and motion design.