Switzerland Campaign

Overview Social campaign created for the US market, built around the idea of positive neutrality, positioning Switzerland as a calmer alternative in the travel space. Brief Create a social campaign that stood out in busy feeds while staying true to the campaign’s calm and positive message. Approach Working from the established campaign concept and visual direction, I designed the layouts, social content and digital display assets, contributed to imagery selection, and created motion pieces that brought the campaign to life across digital channels. My Role Visual design, layout design, social media design, digital display design, motion design, imagery selection and digital campaign rollout.