Visit Britain – Integrated Campaign
Integrated digital campaign created for the US market to promote regional travel across the UK across social, web, display and interactive ad formats. Challenge The campaign needed to work across different formats while keeping the visual direction and messaging consistent. Approach I focused on building a flexible visual system that could adapt across social, web, display and interactive formats while keeping the content simple, clear and easy to engage with. My Role Visual design, interactive ad design, digital rollout, layout systems and adaptation across formats.