Visit Britain – Integrated Campaign

Overview Integrated digital campaign created for the US market to promote regional travel across Britain across social, web, display and interactive formats. Brief Create a campaign that could work seamlessly across multiple digital touchpoints while maintaining a consistent visual identity and messaging. Approach Using the existing campaign direction and brand guidelines, I designed the visual experience across social, web, display and interactive formats. From layout and image selection to typography, motion and interaction, I built a flexible system that kept the campaign clear, engaging and consistent. My Role Visual design, layout design, interactive ad design, prototyping, motion design and digital campaign rollout.